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Starbucks CEO Breaks Down the Company's Biggest Problem and How to Fix It | WSJ
Starbucks is in a slump after a year of declining sales, boycotts and executive turnover. Now, the company has hired former Chipotle CEO Brian Niccol to turn the tide for the world’s largest coffee chain. So what led the chain of coffeehouses to this slump and how is the new CEO planning on turning it around? WSJ’s restaurant reporter ...
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