Motoring, marketing, and the story of the Michelin Man
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newatlas.com
Motoring, marketing, and the story of the Michelin Man
Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Born in 1898, Bibendum (the Michelin Man) has communicated Michelin's message across the entire history of the automobile. A rare original Bibendum poster printed…
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