The most popular video Simon d’Entremont ever made — with nearly 2 million views — was about breaking one of photography’s oldest myths: “Always shoot at ISO 100.” Here’s the truth. Wildlife photography doesn’t happen in perfect light. Under jungle canopies, cloudy skies, or predawn silence — it’s dark. And sometimes, the best image requires raising your ISO, not lowering it. Simon reminds us that it’s not a crime to shoot above ISO 100 — it’s a skill to know when and how to do it. Because chasi

Simon d’Entremont busts another myth that traps so many wildlife photographers: “If I keep my ISO low, I’ll get better image quality.” Nope. That’s not how light works. When you underexpose to “protect” your ISO, you’re not reducing noise — you’re starving your sensor of light. The result? A dull, noisy, underexposed image that could’ve been saved by simply raising your ISO. Simon puts it clearly: “ISO 3200 vs ISO 800 underexposed two stops — same noise, same photons, different result.” Stop bei

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