Rude. Difficult. Emotional. Bossy. It's time to break free from the gender stereotypes that hold women back. Women are often caught in the double bind, where they face negative consequences for displaying assertiveness and self-confidence in the workplace. Research has shown that women who assert themselves are often perceived as less likable and are penalised for it, a phenomenon known as the likeability penalty. As Katherine Heigl aptly put it, women should never apologise for being assertive
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Rude. Difficult. Emotional. Bossy. It's time to break free from the gender stereotypes that hold women back. Women are often caught in the double bind, where they face negative consequences for displaying assertiveness and self-confidence in the workplace. Research has shown that women who assert themselves are often perceived as less likable and are penalised for it, a phenomenon known as the likeability penalty. As Katherine Heigl aptly put it, women should never apologise for being assertive
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