🎧 Audiobook progress is still ongoing in the post-production stage! I am very happy with how it's all coming together. My buddy Ramiz Haddad is doing a masterful job as audio engineer. I wanted to leave you with another short preview as we get closer to the finish line. This is from Chapter 9 where Jim first finds success in Nashville advertising for Purity with a character named "Sgt. Glory" years before the Ernest phenomenon began. I hope you enjoy! -Justin | The Importance of Being Ernest: T

Before Jim Varney became widely known for the Ernest movies, such as 𝘌𝘳𝘯𝘦𝘴𝘵 𝘚𝘢𝘷𝘦𝘴 𝘊𝘩𝘳𝘪𝘴𝘵𝘮𝘢𝘴 and 𝘌𝘳𝘯𝘦𝘴𝘵 𝘎𝘰𝘦𝘴 𝘵𝘰 𝘑𝘢𝘪𝘭, the Ernest P. Worrell character had already gained national popularity through a series of extremely successful commercials. This unprecedented phenomenon began years before the idea of making Ernest movies was even on the table. Forty years ago today, and a full three years before the first Ernest movie premiered, Jim Varney and Ernest Director

📺 Newly surfaced tv spot from 1984, featuring Jim Varney making a promotional appearance as Ernest P. Worrell at Braum's Ice Cream & Dairy! 📼 Video Credit: youtube.com/@kforarchives?si=2reW-gEJcsjnFzq5 | The Importance of Being Ernest: The Life of Actor Jim Varney