Created by Ignasi Monreal for the Gucci Hallucination campaign, a woman wearing Gucci Spring Summer 2018 paints another woman wearing ready-to-wear and a Gucci Ophidia belt bag from the same collection. Creative Director: Alessandro Michele Art Director: Christopher Simmonds | Gucci

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire, and showcasing the Creative Director’s first collection in the centenary year of the House. | Gucci

As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro