Throughout the year we’ve been sharing customers’ stories about their favourite Asda delivery drivers and how they've been helping them through the pandemic – including Geoff who arranged a special 90th birthday surprise for Eileen after hearing she would otherwise have spent the big day on her own. Geoff and Eileen are among the colleagues and customers in this video introducing our Delivering Christmas Kindness initiative. As part of it, our delivery drivers will have the option of wearing a ‘

Look out for our new TV ad starring real customers talking to some of our colleagues about the Asda Price Guarantee ... and it features the return of our much-loved symbol for saving money, the "Asda pocket tap". | Asda