Why Jaguar's 70% Sales Drop Proves Logos Don't Make Brands
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YouTubeHubSpot Marketing
Why Jaguar's 70% Sales Drop Proves Logos Don't Make Brands
These Rebrands Prove Why Surface Changes Don't Work Two major rebrands in the past year crashed and burned spectacularly. Here's what went wrong and how to avoid it. THE FAILURES: Jaguar: Ditched iconic logo, removed cars from ads, alienated customers → 70%+ sales collapse PLT: Swapped vibrant pink for beige "quiet luxury" but kept same ...
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