Created in 2015, the Sonora Rally has quickly become a unique world-class rally. From roadless open deserts to remote sand dunes, competitors are only equipped with a roadbook and a digital compass to navigate cross-country. Brainchild of Scott Whitney and Darren Skitton, their vision was to "present an off-road race unlike any other, introducing innovative elements that challenge the machine, and the competitor's body, mind and soul." | Yokohama Tire

303K views · 93 reactions | Introducing the GEOLANDAR X-CV; down for whatever road ahead. | Yokohama Tire | Facebook

Those who fearlessly charge life understand why one would challenge the calculated risks of off-road racing. "Nothing tests you mentally & physically like this race...it's all about proving yourself." -David Hartman / Hartman Racing Inc. #yokohamatire #onyokohamas / #GEOLANDAR / #kingofthehammers #koh2019 #offroad | Yokohama Tire

A little preparation goes a long way. Yokohama Tire explains why tires are replaced in pairs, where new tires should be installed, and what to do if you are replacing winter tires. | Yokohama Tire | Facebook