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🥗🚛 Uber Eats is turning its Super Bowl campaign into a choose-your-own-adventure. The delivery brand’s in-game commercial continues the long-running “Football Is for Food” gag for a second straight Super Bowl. Matthew McConaughey returns as the conspiracy theorist who insists football exists only to sell food, while Bradley Cooper is the skeptic who pushes back on the idea. Parker Posey joins the escalating back-and-forth as well. The campaign reflects a broader push to keep Super Bowl creativ
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