How a Wartime Shortage Created Nutella, Ferrero Rocher, and Kinder In 1946, in Alba, Italy, pastry maker Pietro Ferrero faced a major problem — cocoa was scarce after World War II. To keep his business alive, he mixed hazelnuts with a small amount of cocoa, creating a sweet paste he called Pasta Gianduja. That simple innovation turned into @nutella , officially launched in 1964. His family expanded the brand into Ferrero Rocher and Kinder, building one of the world’s largest confectionery empire
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How a Wartime Shortage Created Nutella, Ferrero Rocher, and Kinder In 1946, in Alba, Italy, pastry maker Pietro Ferrero faced a major problem — cocoa was scarce after World War II. To keep his business alive, he mixed hazelnuts with a small amount of cocoa, creating a sweet paste he called Pasta Gianduja. That simple innovation turned into @nutella , officially launched in 1964. His family expanded the brand into Ferrero Rocher and Kinder, building one of the world’s largest confectionery empire
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