The Evolution of Canadian Tire Corporation - The Brand-Driven CEO
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The Evolution of Canadian Tire Corporation - The Brand-Driven CEO
A lot can change for an organization over the course of a century, but according to Susan O’Brien, EVP and Chief Customer & Brand Officer at Canadian Tire Corporation, maintaining the company’s core brand equities ensured that Canadian Tire never strayed from the thing that mattered to them most – Canadians. In the latest episode of the ...
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"Everyone has those special places that whenever they visit, they are flooded with memories. Canadian Tire been a staple of many memorable moments - some old and some new. I remember going with my dad to get his tires changed! Or Brock picking up his first basketball with his dad. Now as a mom, I’m creating new memories - purchasing car seats, walking the toy aisle with my kids as they point out their favourite items and picking out skates. Wondering how time moves so quickly and just wishing it
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