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WHY YOUR BLURBIS KILLING YOUR SALES
Why Your Blurb Is Killing Your Sales Your blurb is doing too much. That’s why it fails. Most blurbs try to explain the book. That’s the mistake. A blurb has one job. Create tension the reader wants to resolve. If you summarize everything, there’s nothing left to discover. Think in terms of hooks, not summaries. A question. A contradiction ...
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