Keeping Track is hosted by Roison McGettigan, Alysia Montano, and Molly Huddle, three Olympic runners and moms who tell the ...

At a recent taping at AT&T’s El Segundo studios, the Toyota Feature segment was devoted to bass fishing champion Kristine ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

USA TODAY sports columnist Christine Brennan chronicles the explosive growth of Caitlin Clark's popularity in her new book ...

Investment in women’s sports is growing like never before with new opportunities appearing daily. Sportico will be at the ...

Former ESPN employee Samantha Ponder discussed her ESPN firing following her support for women against trans athletes for the ...

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded.

Television viewership of Euros group-stage matches has nearly doubled from the 2022 iteration of the tournament, Fox ...

Portland’s love for women’s sports isn’t just a slogan—it’s a movement. And this summer, that movement takes center stage ...

Olympic star Sunisa Lee spoke exclusively to Mirror U.S. Sports, on behalf of Raising Cane's, on the immense viewership ...

After only six months into President Donald Trump’s second administration, most states are now prohibiting men from ...

Not only are more people watching women’s sports, but more events are also being shown on national television.