The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship.

Creating viral content means sharing useful, well-planned posts, using the right tools, and adjusting to what your audience ...

The viral expansion loop is a marketing theory where users of a product are its primary marketers. Companies that use viral expansion loops aren't just trying to create popular videos and content ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Launched to huge buzz across social media, STIC’s platform is already signing up thousands of drivers eager to join what many ...

Big Marketing Meet-Up Belfast 2025 brings together global brands, bold ideas and real-world learning at ICC Belfast ...

The brand announced a limited run of 5,000 units of Sydney's Bathwater Bliss, set to go on sale on June 6. To build hype ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

The Colorado Buffaloes have a rich football history, and this week, that legacy was brought into sharp focus during a unique recruiting visit to Boulder. Joseph ...

Explore the most brilliant (and bizarre) car marketing stunts, including Volvo’s Epic Split, Hyundai’s zombie-proof SUV, and ...