Nearly a million viewers tuned in to see the debut match of the TGL with co-founders Tiger Woods and Rory McIlroy on hand for the star-studded debut two weeks ago.
Professional golf used to be simple. You had the PGA Tour—buttoned-up, tradition-heavy, and filled with polite claps. Then LIV Golf showed up, tossing cash at players like a game show host on a spree.