Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...

A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers.

In his Cannes debut, the writer, academic, and erstwhile Cannes Lions refusenik Mark Ritson took a hatchet to the idea of creative supremacy, arguing that creative is an important part of ad ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

The latest WARC industry snapshot report examines key macro B2B drivers, identifying five trends that will shape marketing strategies in 2024, including: influencer marketing, B2B’s transition to ...