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Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

It’s almost 60 years since a woman first shattered the glass ceiling to become head of an ad agency, but the life of Mary Wells Lawrence still resonates in today’s industry, says marketing exec ...

Young people globally are not thriving as much as they used to, finds a major study examining the concept of “flourishing” across several factors, including happiness, financial security, health, ...

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business.

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

McCann New York and Microsoft’s ‘ADLaM: An Alphabet to Preserve a Culture’ was the most awarded campaign for effectiveness in 2024, while Leo India and Mischief @ No Fixed Address, New York were the ...