Saran Media Group has extended its exclusive hold on EuroLeague and EuroCup media rights in Turkey through to the end of the ...

Chinese technology company Lenovo, which has secured top-level sponsorship deals with Fifa and Formula 1 in recent months, ...

Allianz has become the second brand in as many weeks to extend its Worldwide Olympic and Paralympic Partner (TOP) agreement ...

Stats Perform has acquired the global betting streaming and data rights to the top men’s and women’s tournaments run by ...

Saudi event retail and rights company Sela, the main shirt sponsor of Newcastle United, is expanding its presence outside of ...

Gillette Venus will organise community tennis events as part of a new sponsorship agreement with the Women’s Tennis ...

City Football Group (CFG), the parent company of Manchester City and several other football clubs around the world, has ...

The German Football Association (DFB) has filled the beer category in its sponsorship portfolio for the first time since 2019 ...

German professional football achieved record revenues last season as the 36 Bundesliga clubs banked a total of €5.87bn ...

Heineken has strengthened its links to AFC Ajax by becoming the famous Eredivisie club’s official sponsor in the beer ...

Manchester United is to build a new 100,000-seater stadium – the biggest in the UK – which is set to come at an eyewatering ...

Sports marketing specialist Two Circles has signed a new commercial partnership with Cricket Australia (CA) for two years, a period that includes the 2025-26 Ashes series against England.