Is commemorating a company’s history still relevant in a world that prioritizes innovation and the future? Yes. Webster ...

Rather than turning to AI or digital tech, the agency went deep into Caribbean culture to study social behaviours and family ...

Father’s Day is coming up on June 15 and brands are celebrating dads with campaigns centered around hair loss, bacon, cats, ...

AI is top of mind amid a tough business year.

McDonald’s penned a 356-word post “as the person behind” its X account to announce the Snack Wrap’s July 10 comeback. McDonald’s didn’t use a funny quip or sneaky stunt to announce the long-awaited ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Stephanie Hess, Discord’s chief communications officer, takes PRWeek behind the stunt.

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An entrepreneur who's always looking for the next challenge, Lou Hoffman talks about setting up his agency, the rise of Asia and what excites him about where the PR industry is heading Despite having ...

Merriam-Webster, Netflix, Duolingo and two other brands had clever responses to the streaming giant’s viral marketing campaign. The tech-focused healthcare specialist agency will stay in a “preferred ...

The tennis star's forthrightness is a case study in proper reputation management. It's a stunningly bold and mature handling of the crisis, especially considering her youth. Maria Sharapova in 2014.