预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

“Nielsen’s unwavering commitment to business inclusion, impact & belonging puts us in a unique position to influence change in our industry, in our communities and around the world. Together, we can ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

La publicité est plus complexe que jamais. Téléchargez notre guide pour vous aider à vous y retrouver et à planifier en toute confiance.

Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.