Gracenote 是尼尔森的内容数据业务部门，为全球领先的媒体公司提供创新的娱乐体验。 我们的娱乐元数据和 ID 为娱乐生态系统（从创作到消费）提供支持，使您能够最大限度地提高内容投资的价值，并有效地吸引观众。

媒体碎片化造成受众分散。了解如何通过所有渠道吸引受众并对其进行衡量，以实现... 真人始终是我们数据的核心。 750K+ 世界各地的人们参与我们的小组讨论 我们的全球小组以真人为后盾，提供关键的数据验证并确保代表性 ...

尼尔森的最新数据显示，澳大利亚金融品牌的广告支出增长了16%，达到6.96亿澳元，这主要得益于数字广告的推动。

Strategies for navigating fragmented media and audiences With so much media and audience fragmentation, you really need to change how you connect with audiences. The old days of “one-size-fits-all” ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...

While it was originally released 70 years ago, Gunsmoke continues a strong campaign in 2025. Available on Peacock, Paramount+ ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to reach them in the right place. To make smarter decisions throughout a campaign, ...

In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, ...

The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop ...

Latest Nielsen data reveals Australia’s financial brands boosted ad spend by 16% to $696M, driven by digital growth, ...

La fragmentación de los medios crea audiencias dispersas. Descubre cómo captar y medir a través de todos los canales para ...