资讯

Gracenote 是尼尔森的内容数据业务部门,为全球领先的媒体公司提供创新的娱乐体验。 我们的娱乐元数据和 ID 为娱乐生态系统(从创作到消费)提供支持,使您能够最大限度地提高内容投资的价值,并有效地吸引观众。
媒体碎片化造成受众分散。了解如何通过所有渠道吸引受众并对其进行衡量,以实现... 真人始终是我们数据的核心。 750K+ 世界各地的人们参与我们的小组讨论 我们的全球小组以真人为后盾,提供关键的数据验证并确保代表性 ...
尼尔森的最新数据显示,澳大利亚金融品牌的广告支出增长了16%,达到6.96亿澳元,这主要得益于数字广告的推动。
NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...
Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to reach them in the right place. To make smarter decisions throughout a campaign, ...
Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, ...
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing.
Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at ...
In this report, we use comparable metrics and usage patterns to analyze the effect of income on device ownership and media use.
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising your ROI. Our exclusive guide provides the critical intelligence you need to ...
The National Business Group on Health has named Nielsen as a Silver winner in its 2019 “Best Employers: Excellence in Health & Well-Being” awards. The award highlights employers with an exceptional ...
An estimated 71 million people tuned in to watch coverage of the 2016 presidential election during primetime on Tuesday, Nov. 8, 2016.