2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge ...

Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report. Achieve clarity in your marketing ...

From K-beauty to cricket, understanding the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) audience and its growing cultural influence in the U.S. is crucial for brands looking for ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Clarifiez votre stratégie marketing et obtenez des résultats percutants en naviguant dans le chaos grâce aux informations fondées sur les données du rapport annuel sur le marketing 2025 de Nielsen.