Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

Former M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer. Following a ...

New research from the IPA and Tracksuit is challenging received wisdom that startups should focus on performance marketing to ...