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Marketing Week
1 小时
‘You’re with us or you’re not’: UK fashion label Adanola on its plans for US domination
The label has become known for its ‘ADA’ branded attire, the idea being to keep its identity and aesthetic at the heart of ...
Marketing Week
3 小时
‘Timeless and timely’: BBC Studios on the recipe for driving ‘good growth’
The global success of mega brands like Bluey and Dr Who is fuelled by the duality between cultural and commercial impact, ...
Marketing Week
17 小时
‘Breaking that tonal sameness’: Thortful on driving distinctiveness in a crowded market
The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its ...
Marketing Week
19 小时
‘No longer a differentiator’: What does brand purpose look like in 2025?
Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...
Marketing Week
17 小时
Premier Foods: ‘Genuinely superior’ products are driving growth
The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...
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