Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI unveils GPT-4.5, its largest model yet. OpenAI has released GPT-4.5, a major upgrade designed to ...

Catch up on select AI news and developments from the past week or so (in no particular order): Google updates Gemma AI model for enhanced single-GPU performance. Google introduced Gemma 3, an AI model ...

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI and Anthropic sign agreements with US government for AI testing. AI startups OpenAI and Anthropic ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...