Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin Group. The report was ...

Like people, companies make impressions. And good impressions pave the way for solid business relationships. At the most substantive level, how an organization behaves can make all the difference.

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent ...

The role of B2B marketers varies greatly, but all marketers have one thing in common that determines their success: excellent workplace communication. In 2021, hybrid working will likely become baked ...

It's a little bizarre to be at a point in history when it bears considering whether technology is going to eclipse innate human creativity. That said, artificial intelligence (AI) first contributed to ...

Why would you want to guest-post? The answer should really start with a rhetorical "why wouldn't you?" But the reality is that we often come up with excuses for why we shouldn't share our expertise ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

When starting an agency, the road ahead is dark. You might not know how to find customers, how to retain them, or how to employ great talent. And you certainly don't know how to overcome the ...