In your influencer strategy, the goal isn’t to eliminate risk; it’s to manage it strategically from start to finish.

Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one ...

Levi Guillory is now agency head of strategic accounts for NSW and NZ, while Carla Dawson is head of strategic marketing for ANZ and SEA.

Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

OzTAM, the Australian firm providing data-driven insights into television audience figures, releases new report on how ...

Top10 Australian logos of all time The votes are in! Marketing, in collaboration with sister publication desktop magazine, is pleased to announce our Top 10 Australian logos of all time. Hundreds of ...

Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background With the world ...

At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in ...

Read the latest marketing news from Marketing Magazine's Liam Heitmann-Ryce-LeMercier providing insights about marketing & advertising in Australia & around the world.

As one of its earliest converts, the beauty industry is no stranger to the power of social media. But even the savviest marketers could not have foreseen the impact that TikTok would have in the ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ This article originally appeared in The Versus Issue, our February/March ...