In your influencer strategy, the goal isn’t to eliminate risk; it’s to manage it strategically from start to finish.

Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

Levi Guillory is now agency head of strategic accounts for NSW and NZ, while Carla Dawson is head of strategic marketing for ANZ and SEA.

OzTAM, the Australian firm providing data-driven insights into television audience figures, releases new report on how ...

Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one ...

South Australia has banned junk food advertising on public buses, trains and trams from today (1 July 2025). The state government says images of unhealthy products such as chocolate, lollies, ...

As one of Australia’s leading wellbeing brands and largest day spa network, endota has 110 locations across Australia, New Zealand and Thailand, where it delivers more than 870,000 treatments annually ...

Read the latest marketing news from Marketing Magazine's Liam Heitmann-Ryce-LeMercier providing insights about marketing & advertising in Australia & around the world.

Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background With the world ...

A new Boomtown campaign seeks to shatter outdated perceptions of regional Australia and explore this untapped demographic goldmine.

TikTok beauty is taking the world by storm as skinfluencers and brands jump to the platform to talk to a highly engaged audience.

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...