MARKETING-INTERACTIVE readers, and Happy Chinese New Year to all who celebrate. This festive season saw brands put out innovative initiatives to usher in the Year of the Snake.
VCI Global, a holding company based in Malaysia, has announced its acquisition of digital marketing firm Roots Digital, a move that will mark its official entry into the Singapore market.
Indonesian SME Restu Mande, known for its authentic rendang dishes, made its mark at the World Economic Forum (WEF) 2025 in Davos-Klosters, Switzerland, with support from Grab Indonesia.
As the vibrant streets of the world's oldest Chinatown come alive for the Lunar New Year celebrations, small and medium enterprises (SMEs) in the Philippines' Binondo are set to benefit from a ...
Meta has initiated a limited trial of advertisements on its social media platform, Threads, partnering with a select group of brands in the U.S. and Japan. The tech giant aims to carefully monitor ...