Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the ...

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and ...

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on ...

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: ...

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Editor’s Note: Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even ...

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a ...

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like ...