From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

Altimare, Global CMO at Saucony, about the brand's successful "Run As One" campaign, building community through connecting ...

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, ...

Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in ...

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the ...

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month ...

The cosmetics retail chain recently launched UB Marketplace not to expand the assortment of its core offering, but to test products in adjacent categories, such as grooming, wellness, pro tools and ...

The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.

Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...