Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business. Product resellers must decide what mix of brand ...

PayPal is available in some form in 191 countries as of May 2013. PayPal only offers limited service in some countries. It has no dealings whatsoever in some other countries, many of which are in the ...

Whether they are motivating employees, making decisions, allocating resources or negotiating deals, managers are vital for business. Managers have been an integral factor for business success since ...

Stephen Covey, author of "The 7 Habits of Highly Effective People," encourages the use of synergy in working relationships. Synergy is cooperative interaction that results in an enhanced effect, and ...

With more than 1 million restaurant locations in the U.S., according to the National Restaurant Association (NRA, it's clear that eating out is part of American culture. If you're opening or ...

An apt, single-word description of a bureaucratic organization would be 'tight.' In this kind of organization, there are policies and procedures for everything. There is tight control over the ...

Spreadsheets are an essential business and accounting tool. They can vary in complexity and can be used for various reasons, but their primary purpose is to organize and categorize data into a logical ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries, while others exist right here at home. In either case, ...

As a small-business owner, you're responsible for overseeing every aspect of your business. It may feel like your work is never done, but if you find good people and delegate gracefully, you may find ...

A contract is a legal document that binds at least two parties to one another and requires them to meet certain obligations detailed in the contract. In some instances, contract termination can occur ...