As consumers, we are all extraordinarily powerful these days. The wonderful web offers us the chance to hunt out the very best bargains, to research our purchases thoroughly and to read up on what ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Panellists at Econsultancy’s June Capability Leaders forum, moderated by Econsultancy MD Paul Davies. Image: Econsultancy “As an industry, marketing is having a bit of an identity crisis,” said Katie ...

LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates ...

About Tereza Litsa Tereza Litsa is an award-winning marketing consultant and LinkedIn strategist with 12 years of experience working with brands, agencies, and nonprofits. You’ll usually find her ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates, ...

Abi Hough is a consultant UX Research Analyst and Writer with over two decades of hands-on experience shaping accessible, high-performing digital products. She’s led hundreds of research studies ...