资讯

I’ve just wrapped up a slightly over-scheduled (and very hot) week in Cannes. Unsurprisingly, the Croisette was buzzing with talk of AI, creative ...
July 31, 2022 is a historic date for soccer fans in England. It’s the date on which they saw their women’s team win the Euros on home soil, becoming the ...
Here are some of the best media stories our team has read so far this week: The New York Times | It’s Official: Streaming Is Now the King of TV (5 min ...
The social media landscape continues to shift as platforms compete for the attention of journalists, creators, and their audiences. While X (formerly ...
It’s been a rough year for publishers and broadcasters in Canada. In the wake of Meta’s news ban, Canadian news publishers and broadcasters have faced declines in online traffic, engagement, and ...
In an era of shifting media consumption habits and the proliferation of GenAI, trusted journalism has never been more vital. Yet it’s being treated as a ...
The promise of AI’s efficiency and speed in sifting through vast amounts of data and producing content has led many to speculate that it can replace parts of the journalistic process. (This despite a ...
Subscriptions remain a vital revenue stream for most media companies, but the landscape is rapidly shifting. In response, publisher strategies also need to adapt and evolve. The days of easy ...
Content licensing has long been an important revenue stream for digital media companies. For decades, it allowed publishers to monetize their content by granting rights for others to republish or ...
As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing consumer sentiment in terms of media and ...
Artificial intelligence (AI) is generating a new era of content creation. However, with this innovation comes the challenge of distinguishing AI-generated content from human-made material. This ...
The link between a positive sentiment around context and ad effectiveness has been established. And, though there’s not yet been definitive research on the subject, the reverse seems an intuitive ...