NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

This season, Prime Video is changing how we watch NASCAR. For the first time ever 5 Cup Series races are streaming only on Prime, a big change from TV. Prime is bringing new features, expert ...

NASCAR's Mexico City race has turned heads with impressive viewership numbers, outperforming both Indycar and F1.

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

O'Donnell talked with media about how the Triangle got its spot on Prime Video, the in-season tournament, and a potential race in Philadelphia.

The race is scheduled to start at 3 p.m. EDT and will be broadcast on Prime Video. Fans looking to watch can do so for free ...