The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

Melissa Himes, right, tastes Moxie for the first time for Katie Zarrilli, who was recording reactions to people trying the ...

LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

This weekend Lisbon opens its doors for one of Maine's largest summer festivals all in the name of that iconic beverage...Moxie. WMTW News 8's David Charns has a closer look at the weekend's ...

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

LISBON After chugging nearly 2.5 liters of Moxie on Saturday during the annual Moxie Chug-n- Challenge, Beau Bradstreet held his empty bottle in the air in triumph at the end of the two-minute ...