Melissa Himes, right, tastes Moxie for the first time for Katie Zarrilli, who was recording reactions to people trying the ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

Moxie, the soft drink with moxie 03:53. There's Coke, there's Pepsi, and there's 7 Up … but in the state of Maine, the soft drink they celebrate is Moxie.

The 103-year-old Lisbon Falls store that came to be known as The Moxie Store closed in February, and owner Frank Anicetti, who helped launched the Moxie Festival, is selling off its contents.

A uniquely Maine festival as unique as the beverage it's named after is underway in Lisbon. The Moxie Festival brings together people who love Maine's official state soft drink. And this year fans ...