Some New Zealand media agencies and local stakeholders had raised concerns that Omnicom’s proposed US$19.9 billion global ...

Shares of Interpublic Group of Cos. IPG slid 2.00% to $23.01 Tuesday, on what proved to be an all-around poor trading session ...

Amid industry warnings of more news media job losses and cutbacks, the Commerce Commission clears the way for two ad agencies to merge to form the world’s biggest advertising company. New Zealand’s ...

The U.S. government is looking for ways to restrict the pharma sector’s direct-to-consumer advertising to make it more difficult and costly for companies to run advertisements directly targeting ...

Snowflake partners with Acxiom to power AI marketing data infrastructure. JPMorgan calls Snowflake Summit a glimpse into software market trends.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Acxiom will enhance its products to work seamlessly with Snowflake, allowing brands to effectively leverage their first-party ...