Shares of Interpublic Group of Cos. IPG slid 2.00% to $23.01 Tuesday, on what proved to be an all-around poor trading session ...

We’ve got to save ourselves,’ Apple’s Tor Myhren tells Fast Company’s Stephanie Mehta in a bonus edition of Modern CEO from ...

Some New Zealand media agencies and local stakeholders had raised concerns that Omnicom’s proposed US$19.9 billion global ...

Snowflake partners with Acxiom to power AI marketing data infrastructure. JPMorgan calls Snowflake Summit a glimpse into software market trends.

Amid industry warnings of more news media job losses and cutbacks, the Commerce Commission clears the way for two ad agencies to merge to form the world’s biggest advertising company. New Zealand’s ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The U.S. government is looking for ways to restrict the pharma sector’s direct-to-consumer advertising to make it more difficult and costly for companies to run advertisements directly targeting ...

The Israel-Iran clash seemingly has no end in sight — a prospect that does not seem to be panicking the markets.

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

最近，奈飞宣布将向广告套餐用户推送AI生成内容，计划使用AI将广告伪装并融入到成剧中场景，首批AI广告预计2026年上线。作为流媒体巨头，奈飞在广告营销领域虽然后发，但广告会员已经为奈飞带来了将近1亿规模的用户，其对于新技术的的应用引发了外界的关注。