MARKETING-INTERACTIVE readers, and Happy Chinese New Year to all who celebrate. This festive season saw brands put out innovative initiatives to usher in the Year of the Snake.

Sydneysiders are welcoming in the Lunar New Year with events across the city, including dragon boat races, street festivals, ...

L unar New Year marks the beginning of the Chinese lunisolar calendar. Lunar New Year is celebrated across China, South Korea ...

Families learned to cook East Asian dishes and learned about Chinese New Year, or Lunar New Year, in the cafeteria kitchen of ...

Imlek 2025 is the year of the wood snake zodiac sign, which signifies wisdom and harmony. Which zodiac signs are predicted to ...

Locals and tourists in Mexico's capital enjoyed a colorful Lunar New Year parade Wednesday to usher in the Year of the Snake.

From climate disasters to political upheavals, Asia faced significant challenges in 2024, leaving a complex legacy for the region. Whether it’s a turning point for collaboration or a deepening of ...