You might remember the Entertainment Software Association (ESA) as the company that ran E3, before handing off the responsibility of running it to ReedPop, who then failed to salvage the broken event ...

It looks like the industry also believes we don’t need an E3 anymore – we need something better. ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the ...

The ESA's first event since the late, largely lamented E3 has been built with a very different objective. Rather than a brash, sprawling conference centre with consumers as the explicit audience and ...

The Entertainment Software Association has added EA Sports CEO Andrew Wilson as a headline speaker at its new Interactive Innovation Conference, known as iicon. Wilson joins a main-stage roster that ...

Iicon, the new conference from US trade body the Entertainment Software Association, has announced EA Sports CEO Andrew Wilson as a headline speaker, joining other executives including Take Two's ...

WASHINGTON, Dec. 10, 2025 /PRNewswire/ -- The Entertainment Software Association (ESA) today announced that tickets are now available for the inaugural iicon (Interactive Innovation Conference), a ...

The Entertainment Software Association - the trade organisation that represents video game developers and publishers that previously organised industry staple E3 - has launched the Interactive ...

Alex Co has been writing about games for 15 years and running, and is a huge fan of online shooters and anything horror related. ESA introduces new industry-focused event "icon" as alternative to E3 ...

The ESA made a massive announcement last night, one that could shape the video game landscape, at least as far as trade shows and annual events are concerned. iicon will be headed to Vegas in April ...

Taking place April 27–30, 2026 in Las Vegas, the Interactive Innovation Conference is set to be an essential convening for changemakers across industries "For decades, video games have been at the ...

Summer Game Fest is getting better, sure. But, nothing will ever replace the vibes E3 had. Blockbuster game releases, partnered with some of the most iconic hardware releases and teases of all time, ...

The ESA's iicon event was a new approach to industry gatherings, focusing on strategic discussions rather than consumer engagement. Despite the presence of senior executives from companies like EA, ...