The organizers of E3 announce a new event called iicon, ... But the ESA doesn't control DICE, which may be exactly why it's aiming to jam another conference into the arena.

The ESA made a massive announcement last night, one that could shape the video game landscape, at least as far as trade shows and annual events are concerned. iicon will be headed to Vegas in ...

ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the chase now; iicon is not a replacement for E3 at all.

The Entertainment Software Association (ESA) announced the launch of the Interactive Innovation Conference ( iicon ) business event for April 2026.

The event in question is called “iicon,” which stands for Interactive Innovation Conference (iicon).The ESA is calling it “a first-of-its-kind event designed to connect visionaries, thought ...

The days of trailers and demos are done as the ESA broadens its horizons. The newly minted “iicon” conference will bring together the many industries impacted by video games, from Hollywood to ...

Scheduled for April 2026 in Las Vegas, ESA’s IICON promises “visionary keynotes, engaging discussions and workshops and elite networking opportunities with executives shaping the future of ...

The ESA has announced iicon (Interactive Innovation Conference), a new industry event that’ll look to merge the video game business with the greater entertainment world.

"For decades, video games have been at the forefront of technological and cultural innovation," said Stanley Pierre-Louis, president and CEO, ESA. "With iicon, we are creating a space for ...

Taking place April 27–30, 2026 in Las Vegas, the Interactive Innovation Conference is set to be an essential convening for changemakers across industries "For decades, video games have been at ...

The organizers of E3 announce a new event called iicon, ... "It’s a natural role for ESA to host and support an event that fosters an open exchange of new ideas with our peer industry leaders.