STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.
H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the fast-fashion market. The retailer is investing in marketing strategies ...
STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In ...