CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...

Starbucks CEO Brian Niccol announced a significant change to its hybrid work policy that will affect hundreds of employees ...

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

去年9月，星巴克新任掌门人布莱恩·尼科尔（Brian Niccol）提出“重返星巴克”（Back to Starbucks）计划，意在重振这家全球咖啡巨头的荣光。这份雄心勃勃的复兴蓝图实施近一年后，如今的星巴克怎么样了？

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

2019 年纽约 Penn Station 率先上线，后迅速在机场、高校、写字楼附近出现。虽然疫情期间靠“无接触”模式博得一时之快，但随着疫情结束，“只取不坐”的门店模式被越来越多顾客觉得缺少氛围与温度。

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.