Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks' CEO Scored in His First Year. Now Comes the Hard Part. Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain's brand. Wall Street thinks ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Advance Auto Parts Inc. (NYSE:AAP) shares are trading lower on Thursday. The company reported second-quarter adjusted ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Advance Auto Parts cut its FY25 adjusted EPS outlook to $1.20–$2.20 from $1.50–$2.50, compared with the $1.80 consensus. The ...

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Dutch Bros has seen sales growth accelerate as competition in the beverage space heats up and incumbents like Starbucks ...

Starbucks saw its stock rise 2% after a notable analyst upgrade. The coffee giant's rating shifted to Buy from Hold. This ...