Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Barbie and Hot Wheels maker Mattel Inc. (MAT) announced a strategic partnership with OpenAI to integrate artificial ...