Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

IT之家 6 月 12 日消息，在接受《Variety》采访时，苹果公司首席执行官蒂姆・库克（Tim Cook）明确表示，Apple TV+ 服务的驱动核心， 并非单纯为了提升 iPhone 销量，更在于讲好故事和追求卓越艺术。

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

苹果公司 (AAPL.US)首席执行官蒂姆·库克 (Tim Cook)近日就该公司流媒体平台Apple TV+ 的定位与影视战略披露了更多细节，强调苹果本质上是一家“工具制造商”，重点提及Apple TV+并非iPhone的营销工具，而是力争在讲伟大故事的同时成为一项伟大业务。

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Tim Cook reveals what inspired Apple to enter the streaming world—and how Apple TV+ is changing the game with quality and ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

Apple's WWDC 2025 kicked off with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" ...

CatholicVote challenged Tim Cook on religious tolerance after an Apple TV+ scene showed characters stealing and disrespecting ...