There was a time when telling someone you wanted to earn money through social media would probably earn you a laugh. Today, ...

"When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with ...

The real story behind 'Backrooms' and Issa Rae's 'Screen Time' is compression — the craft of concentrating audience attention into a window short enough to make something feel essential. Next week, ...

While most creators chase consistency and algorithms, Dr. Plants built a 600 million-view YouTube phenomenon by obsessing over storytelling.

Just a few years ago, they were raking in clicks and cash. But now that the platform tweaked their algorithm, they’re suddenly collateral damage. By Andrew Zucker They’re getting way more views than I ...

A new study suggests YouTube’s recommendation algorithm may be shaping political perspectives differently for men and women – even when both groups start with the same interest in political content.

Note: This is sponsored content. The views expressed here are solely those of the author. Top News of the Day ...

YouTube, which has been increasingly competing with the likes of Disney and Netflix at the upfronts, went big with its opening Wednesday: a performance by Zara Larsson, the Swedish pop star who is ...

With thousands of YouTube creators relying on the platform for income, many are turning to strategists as essential advisors on how to keep videos viral. Sports YouTube creator Jesser credits ...

There are two versions of Lakers forward Jarred Vanderbilt on Instagram. There’s the one you know. The verified, polished account with a half-a-million followers. Like most NBA players on social media ...

Meta and Google were held liable in a landmark US legal case this week that found the algorithms behind the most popular social media platforms are designed to be addictive to children and teenagers.

Music streaming is supposed to be easy. Tap a button, press the play button, and your choice of music starts playing anywhere and everywhere you want. Be it at your work desk, while driving, or when ...