For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Ensure the Assembly Definition containing the class you want to translate is pointing to the VRLabs install of Unity-Localization-Core, not some custom one. Click on a Localization File, and the nice ...

Localize both your app’s interface and app store metadata for each target market. Use native speakers or professional localization services to ensure accuracy and cultural relevance. Adapt visuals, ...

This Unity-first milestone helps game studios accelerate global expansion and deliver more immersive player experiences. BOSTON, MASS, UNITED STATES, May 13, 2025 – Phrase, a global leader in ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

As more and more governments turn to data localization, these laws’ negative impact on digital rights are becoming increasingly clear. The multistakeholder community must come together to devise ...

Paul Petrick builds products to improve lives. Currently, he's making video content more globally accessible and impactful at Panjaya.ai. In today’s global marketplace, consumers expect personalized, ...

Slator’s 30-page 2025 Localization Buyer Survey provides key insights from enterprise buyers of translation and localization services. The survey of 50 enterprise buyers uncovers the challenges buyers ...

This study examines localization strategies for cultural and creative industries in the context of globalization. As cultural homogenization trends intensify, localization has become crucial for ...

Unity CEO Matt Bromberg, who joined in May, is overseeing his first big product launch since taking over the gaming software company. Unity on Thursday announced the sixth version of its flagship ...